There was one more thing on my goals list/vision board, and that was for Bryant, the Co-Founder of EverButter to quit his full time job. And I can say that that has happened as well. Well, not just yet, he is still working, but has a date to end that job. Ford, where he works, is laying off a lot of employees. Only this time they have offered their employees the opportunity to volunteer to be laid off. They are offering severance packages. Bryant was one who volunteered, and they accepted his request. To me that is very honorable in what Ford is doing.
As some of you may know, we have 3 children. And having a family we have been very cautious in the decisions we make for EverButter. Over the past 3 years we have managed our time where we are not gone away from them too long. We have made sure that the risk we took weren’t too crazy, we have turned down opportunities because we have 3 children. We are very involved in their lives. We take them everywhere with us; interviews that we have had for our company, they have been there. Pitches that we have done, they have been there. Events that we are apart of, they have been there. And so making this huge decision knowing we have 3 little ones that depend on us, is a heavy one because they will be there. And so this decision has not been made lightly. We have discussed this and feel like EverButter is at that point where we will either grow the business or close the business. We opted to grow. We believe in EverButter and we believe and love our customers. This has been a nerve wrecking time for us because it has been us using our money to back us. We don’t come from money. And so we are by no means rich. We have not been as fortunate to have others invest in us. And so we have been doing this by ourselves (bootstrapping it, as people will say) and of course with the continued support of our customers. Without you all we probably would have been thrown in the towel. You all inspire us to keep going every time we want to quit. This is a big deal for us. For Bryant to take that leap into the unknown. To leave a 6 figure job, with benefits. To leave a job that is supporting our family, our business, to pursue something that is unknown is not only crazy but scary. But we have faith, and we are super excited for what this next chapter of EverButter will bring.
How did all of this come about? You may ask. Bryant, since the beginning of us searching for our first home continued to have notifications sent to him of homes that were going on sale. One day he got a notification of a home for sale in Detroit. And what made this home so special is that it is commercial property. And that means we can set up business there. We have decided to have a retail space and do manufacturing there as well. This will allow us to hire individuals to relieve us of our duties in maintaining the business, and allow us to work on growing the business. With me making products in our home each and everyday, limited me. I can’t focus on new products, research and development. And with Bryant constantly having to label, ship out orders and deal with all of the business stuff, it left him drained. And since we are doing it in our home and have children, we were very hesitant in allowing people to come in and out of our home to work. We have been talking for a while about having a building and was looking to lease. But leasing cost so much, and at the end of the day we were paying for something that wasn't ours. So when this building came up, we jumped on it. It has been a process. It seemed as if the homeowners were not going to accept our offer. And on top of that the building has a lot of issues that needs to be fixed. And so we were going back and forth debating on if we really wanted to do this. And at the end of the day, we felt that it was a great opportunity. And the owners finally came through for us and we now have a home!
As some of you all may know, I am from Detroit. I was born and raised in Detroit. And I wear that with a badge of honor. I am a product of Detroit. I absolutely loved growing up in the city. Some of my best memories come from there. Doing hair on our front porch, walking the streets until the street lights came on, riding our bikes from block to block. Having block parties and street fights. That’s me, where I came from. That is where my personality developed, where my friends and family is from, where I learned how to braid, put in weave, do relaxers, where I experienced a lot of first. I am the person I am today because of Detroit. I wouldn't have wanted to be raised anywhere else. I am my city. And so going back to Detroit is so sweet. And not just going back, but going back to be an inspiration, to have the opportunity to be a role model to the youth, that is an amazing feeling. You see, I didn’t have that growing up. Being able to go into a store and see someone who looked like me own the place. That never happened. And now young girls and young boys can enter our store and be inspired, knowing that they can do the same when they get older. For us, to be able to hire these young kids, to be able to give them a sense of pride, of hope, will be an amazing experience in itself. We don't only want to sell products, we want to sell love, respect, dreams, goals. We want to give back to the community who gave me so much. And we want to build on that and give back that much more.
EverButter home will be a manufacturing facility plus a retail store. We have a vision of it becoming a gathering, meeting place. We want to have events, learning sessions, classes in where young children can come and learn about products, how to make them, how to run a business. We have so many plans for this facility and we hope that you all will continue to support us as we support our community. Stay tuned for the grand opening date! We are super excited!
Peace and blessings.
Wife, Mother of 3, Kitchen Chemist, CEO of EverButter